What makes a great “read”?  It’s starts with the title.  Captivating titles make us stop and pay attention to the author and their work. 

For example,

• How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better by Charles Krupp

• Eat This Not That! for Kids!: Be the Leanest, Fittest Family on the Block!by David Zinczenko and Matt Goulding

• Traffic: Why We Drive the Way We Do (and What It Says About Us) by Tom Vanderbilt

• Five Wishes: How Answering One Simple Question Can Make Your Dreams Come True By Gay Hendricks

Give your articles creative titles that will excite the reader to want more of what you have to offer.  By stopping on your article, it may just be what they need to jump start them to a whole new level.