People read what interests
them. We have strategies for getting them interested. To get the
reach and generate the interest we started this project by
partnering with CreativeCore Media, a Marketing Communications
Agency outside of Chicago with experience in publishing, speaker and
presenter promotion, product development (and launch), media
production, and strategic web marketing and ecommerce.
CreativeCore is on board from day one to help bring this
book into reality. Then they will be in charge of publicizing the
book and helping to make all of our contributing authors well known
in the world of wellness.
The plan includes promotion
to independent book sellers, Amazon, and through trades magazines
for Human Resource, Training Directors, CEO’s, and General Managers.
Media in the form of podcast interviews with selected contributing
on iTunes and other internet cataloging services. Certainly you’ll
be able to link the podcasts to your web site as well.
Web promotion will be a big
focus. Beginning with the book web site where already traffic is
finding us by searching on words in our table of contents. By the
time the book hits the street we’ll have had thousands of potential
book buyers who have visited the site.
Links of each contributor
will be included on the book site and bring leads back to you increasing your
ranking on the internet for your services and products.
We will also provide you with
a promotion package including a strategy for local and regional
promotion in your area. How to make the most of your book with
clients, associates, community, association members and potential
clients. The packet will include many other ideas for leveraging
yourself and your business with the book.